Randy Schwantz in Insurance Agencies
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June 19, 2023 – 4 min read
Randy Schwantz in Insurance Agencies
Randy Schwantz in Insurance Agencies
Whoever said prospecting couldn’t be fun? Much like perfecting your golf swing, prospecting can actually be quite enjoyable—if you get the mechanics right. We’ve all heard that practice makes perfect in sports, but the same goes for the world of prospecting. When you put in the effort and learn the techniques, you can expect to yield the outcomes you desire.
In golf, you’ve got to get your swing down pat to make those birdies and eagles. In prospecting, it’s not much different; understanding the nuts and bolts of your task can make your life a lot easier. That means knowing what effort you need to put in to get the outcome you want. Dialing numbers, getting organized, and having a clear idea of your approach can do wonders for your conversion rates.
Now, it’s time to make those dials. But not aimlessly. If you want to set killer appointments, you need a level of organization and a clear goal. Without these, you’re just another person bothering a busy prospect. With these, you’re a sharpshooter hitting the bull’s eye.
Your prospects have probably been bombarded with so many calls that they’ve built an emotional armor around themselves. They’re desensitized and probably not even listening after “Hello.” So, what do you do? You puncture through that armor. This is where things get exciting. You need a tool, or better yet, an arsenal of tools that can pierce through that protective shell and get your prospect’s attention. It’s a challenge, but the payoff is huge.
Once you’ve gotten a taste of what effective prospecting feels like, the game changes. Suddenly, you’re not just throwing the same old darts; you’re designing new ones. You’re developing multiple strategies to engage and grab attention, and that’s when prospecting starts to feel less like a chore and more like an art form.
Most people make the fatal error of having just one approach: “Hey, I’d like to talk about your insurance and see if I could save you some money.” Seriously? That’s like trying to win a gunfight with a slingshot. You’re up against prospects who have heard this a million times and are essentially bulletproof. That’s why it’s essential to have a diversified armory.
Prospecting doesn’t have to be this laborious, soul-sucking task. Like any skill, it can be honed, enjoyed, and even mastered. What you need is a fresh perspective, an organized approach, and a creative arsenal to make your job not just effective but truly enjoyable. So, reload your sales armory, and let’s turn prospecting into the fun game it can be.
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Do you want to work with me to grow your agency?
Take 90-seconds to complete this application
to see if you are eligible for a Growth Session.
How the Wedge Sales Culture Drove New Business Growth
The Wedge Sales Culture is credited as the engine of this growth, and this case study explores how the agency has implemented and benefited from this process.
“Hire Producers with Confidence” Use Our Evidence-Based Interview Process to Eliminate Candidates Who Don’t Have GRIT
With my evidence based interview process you can be sure that your next hire has the GRIT to fight through walls and achieve success selling commercial insurance.
Growing Your Agency Just Got Way Easier
Do you want to work with me to grow your agency?
Take 90-seconds to complete this application
to see if you are eligible for a Growth Session.