Hire Producers with Confidence

Don't Be a Salesman, Be a Lifeline: Building Relationships That Count

June 19, 2023 – 4 min read

Randy Schwantz in Insurance Agencies

Randy Schwantz in Insurance Agencies

You want to close deals? Stop selling. Start serving. This may sound counterintuitive, but the sales game has changed, folks. We’re no longer in the age of pushing products; we’re in the era of building relationships.

Don't Be a Salesman, Be a Lifeline: Building Relationships That Count

Trust Is the New Currency

When clients feel heard, valued, and—above all—understood, they don’t just bring you their business; they bring you their loyalty. And loyalty, my friends, pays dividends.

Going Beyond the Signature

Closing a deal is not the finish line; it’s the starting gate. The real work begins when you have to prove that your client made the right choice. Be so good they can’t ignore you. Be their go-to, their problem solver, their trusted adviser.

Longevity Over Quick Wins

Sure, the adrenaline rush from a one-off big deal is fantastic. But what’s better? A client who brings you a consistent stream of revenue because you’ve built a relationship so strong they can’t imagine going elsewhere.

Key Takeaways

Trust trumps transactions.

Your relationship with the client doesn’t end with a deal; it starts there.

Aim for lifetime value, not one-time victories.

How The Wedge Sales Culture Drove New Business Growth

The Wedge Sales Culture is credited as the engine of this growth, and this case study explores how the agency has implemented and benefited from this process.

“Hire Producers with Confidence” Use Our Evidence-Based Interview Process to Eliminate Candidates Who Don’t Have GRIT

With my evidence based interview process you can be sure that your next hire has the GRIT to fight through walls and achieve success selling commercial insurance.

 

Growing Your Agency Just Got Way Easier

Do you want to work with me to grow your agency?

Take 90-seconds to complete this application

to see if you are eligible for a Growth Session.

How the Wedge Sales Culture Drove New Business Growth

The Wedge Sales Culture is credited as the engine of this growth, and this case study explores how the agency has implemented and benefited from this process.

“Hire Producers with Confidence” Use Our Evidence-Based Interview Process to Eliminate Candidates Who Don’t Have GRIT

With my evidence based interview process you can be sure that your next hire has the GRIT to fight through walls and achieve success selling commercial insurance.

Growing Your Agency Just Got Way Easier

 

Do you want to work with me to grow your agency?

Take 90-seconds to complete this application

to see if you are eligible for a Growth Session.

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